Splunk at GITEX Global 2024: Driving Innovation in Cybersecurity and Observability
Splunk, a Cisco company renowned for its leadership in cybersecurity and observability, is set to make a significant impact at the 44th edition of GITEX Global in the UAE. This year, the company will showcase its unwavering commitment to innovation, emphasizing solutions that enhance digital resilience, bolster cybersecurity, and advance observability across various industries.
Showcasing Business Benefits
At GITEX, Splunk experts will engage attendees with demonstrations that highlight the tangible business benefits of their evolving solutions. These solutions are designed to help organizations maintain uptime, profitability, and brand reputation in an increasingly digital world. A key focus will be on how artificial intelligence (AI) accelerates and scales these solutions, enabling businesses to respond swiftly to challenges and opportunities alike.
The Splunk Edge Hub: A Game-Changer for Operational Technology
One of the standout features at the Splunk booth will be the enhanced demonstration of the innovative Splunk Edge Hub. This multi-component solution is engineered for the collection, distribution, and analysis of data from edge devices and sensors. Attendees will witness a live factory demo showcasing how the Edge Hub seamlessly integrates into complex Operational Technology (OT) environments.
The demonstration will illustrate the Edge Hub’s capabilities in deriving deep insights from manufacturing lines, detecting anomalies, predicting failures, and analyzing data in real-time—all without the need for complex queries. The integration of AI will be on full display, with augmented reality features enabling real-time visualization of critical operational metrics. Additionally, automated responses triggered by motion and facial recognition will highlight the Edge Hub’s versatility across diverse industry settings.
Unified Observability with Splunk Cloud and Cisco AppDynamics
Splunk will also spotlight its integration of the Splunk Cloud Platform with Cisco AppDynamics SaaS, which provides a unified observability experience for monitoring application performance. This integration allows users to view logs in context when performance issues arise, streamlining troubleshooting workflows. By speeding up the identification of root causes, organizations can facilitate quicker resolutions, ultimately enhancing operational efficiency.
Enhancing Digital Resilience in the Middle East
In line with its commitment to enhancing digital resilience, Splunk representatives will be available to discuss the planned launch of Splunk Cloud on AWS Middle East (UAE). This initiative aims to improve performance and reduce latency for businesses navigating the region’s fast-evolving digital landscape. The launch is expected to empower organizations to leverage data more effectively, driving innovation and growth.
Insights from Leadership
Ahmed El Saadi, Vice President for Middle East & Africa at Splunk, expressed his enthusiasm for the role that Cisco and Splunk play in the region’s technological advancement. “GITEX 2024 offers us a platform to not only showcase our innovative solutions but also highlight how our technologies are empowering businesses to strengthen their digital resilience. Each innovation we introduce is designed with the ambition to enable organizations in the Middle East to transform their challenges into opportunities, enhancing their operational agility and security,” he stated.
Interactive Experiences for Attendees
Visitors to the Splunk booth can look forward to engaging with interactive experiences that showcase the practical applications of Splunk’s technologies. The Splunk Racing Driver Simulator and Oculus LightSaber Experience will allow participants to test their driving and virtual reality skills while leveraging Splunk’s real-time data analytics to gain insights into their performance. These experiences illustrate how data analytics can optimize performance and decision-making processes in real-world scenarios.
Collaboration with Strategic Partners
Splunk is also excited to host its strategic partners, including Amazon Web Services (AWS), Corelight, Recorded Future, BARQ Systems, and distributors Mindware and Redington at their stand. Together, they will showcase integrated solutions that are critical for navigating today’s complex cybersecurity and observability landscapes. This collaboration underscores the importance of partnerships in driving innovation and delivering comprehensive solutions to customers.
Visit Splunk at GITEX Global 2024
For those attending GITEX Global 2024, be sure to visit the Splunk booth in Hall 25 – Stand C10, as well as the Cisco booth in Hall 22 – Stand C20. Discover how Splunk and Cisco are working together to build a smarter, safer digital future for the region.
In conclusion, Splunk’s participation at GITEX Global 2024 promises to be an enlightening experience for attendees, showcasing cutting-edge solutions that empower organizations to thrive in an increasingly digital world. Don’t miss the opportunity to engage with industry leaders and explore the future of cybersecurity and observability.