Sharjah Commerce and Tourism Development Authority Introduces the ‘Smart Assistant for Sustainable Tourism’
Sharjah has once again demonstrated its commitment to innovation and sustainability by unveiling the ‘Smart Assistant for Sustainable Tourism’ at Gitex Global 2024. This initiative is part of a broader effort by the Sharjah Commerce and Tourism Development Authority (SCTDA) to enhance the emirate’s tourism sector while promoting responsible travel practices. The event, held at the Dubai World Trade Center, showcased a variety of cutting-edge technologies from 13 government entities under the theme ‘Towards a Sustainable Digital Future.’
A Showcase of Innovation at Gitex Global 2024
Gitex Global 2024 served as a platform for Sharjah to highlight its advancements in government services and digital transformation. The Sharjah government pavilion welcomed dignitaries and international guests, providing them with an opportunity to explore innovative technologies aimed at improving quality of life and efficiency in digital services. The emirate’s participation in this prestigious event underscores its ambition to set a benchmark for smart, sustainable services, positioning Sharjah as a leader in technology and innovation.
Advancing Cybersecurity Solutions
One of the standout presentations at Gitex Global 2024 was the ‘Cyber Resilience’ project introduced by the Sharjah Digital Department. This versatile solution aims to bolster cybersecurity in increasingly complex digital environments. By leveraging artificial intelligence, the project can swiftly analyze vast amounts of data to detect potential cybersecurity threats before they escalate into serious attacks.
The system automates and monitors tasks efficiently, providing a comprehensive overview of data correlations that support proactive and defensive strategies against emerging cyber threats. This initiative not only enhances the capacity to respond to such threats but also fosters a safe and sustainable environment for both businesses and government institutions in Sharjah.
AI Solutions for Sustainable Tourism
In line with its commitment to promoting sustainability in the tourism sector, Khalid Jassim Al Midfa, chairman of the SCTDA, introduced the ‘Smart Assistant for Sustainable Tourism’ during the event. This innovative tool utilizes conversational AI to enhance the sustainable tourism experience in the emirate.
The launch of the second phase of the ‘Sharjah Sustainability’ project coincided with the introduction of the smart assistant. This advanced chatbot provides tourists and visitors with easy access to a comprehensive database on sustainable tourism and available resources, responding instantly and accurately to user inquiries. By offering exclusive data from the ‘Sharjah Sustainability’ platform, the smart assistant reinforces Sharjah’s status as a leading destination for responsible and sustainable tourism.
Empowering Media Sector’s Transformation
Sharjah Media City, known as ‘Shams,’ also made its mark at Gitex Global 2024 by showcasing the ‘Create with Shams’ platform. This advanced platform employs AI technologies to empower users in producing professional media content. The integration of AI in content editing and production signifies a significant advancement in the media sector.
The platform harnesses the power of graphics cards in computers to enhance processing and efficiency, reflecting the increasing reliance on AI in the media content industry. By leveraging deep learning and natural language processing technologies, the platform not only enhances creative processes but also improves content quality, further demonstrating Sharjah’s commitment to digital transformation and innovation across various sectors.
Conclusion
Sharjah’s participation in Gitex Global 2024 highlights its dedication to embracing technology and sustainability in various sectors, particularly in tourism and media. The introduction of the ‘Smart Assistant for Sustainable Tourism’ and advancements in cybersecurity and media content production showcase the emirate’s ambition to lead in innovation while promoting responsible practices. As Sharjah continues to evolve, it sets a compelling example for other regions aiming to integrate technology with sustainability, paving the way for a brighter, more sustainable future.
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