Proofpoint Appoints Nelson Soon as Vice President of Channels and Alliances for APJ
CEO Insights Asia Team | Tuesday, 27 August 2024
In a significant move that underscores its commitment to enhancing its channel business in the Asia Pacific and Japan (APJ) region, Proofpoint, Inc., a global leader in cybersecurity and compliance, has appointed Nelson Soon as the new Vice President of Channels and Alliances. This strategic appointment is aimed at bolstering Proofpoint’s operations across the APJ theatre, reflecting the company’s dedication to expanding its partner ecosystem and driving growth in a rapidly evolving cybersecurity landscape.
A Vision for Growth
Nelson Soon expressed his enthusiasm for his new role, highlighting the exceptional opportunities for growth that lie ahead. “Proofpoint is the trusted cybersecurity partner to some of the world’s most respected companies and is committed to its channel go-to-market strategy in APJ,” he stated. Soon emphasized the importance of innovation in cybersecurity, noting that Proofpoint’s continuous development and launch of cutting-edge products will not only protect customers but also enhance the reach of its partner ecosystem. This, in turn, will enable channel partners to grow their Proofpoint business profitably while increasing customer relevance.
The Role of Partners in Cybersecurity
In his new position, Soon recognizes the critical role that partners play as trusted advisors in the cybersecurity landscape. “Partners help customers define and implement their security strategies,” he explained. His mission is to facilitate their contributions within a framework of human-centric offerings that effectively address the evolving threats in cybersecurity. This focus on collaboration and partnership is essential in an industry where the threat landscape is constantly changing, and organizations must remain vigilant and proactive.
Nelson Soon’s Extensive Experience
Based out of Proofpoint’s Singapore office, Nelson Soon brings a wealth of experience in IT and cybersecurity to his new role. His background includes various senior channel leadership positions at notable companies such as Imperva (now part of Thales), Gigamon, Extreme Networks, Ixia, and Agilent Technologies. This extensive experience equips him with the insights and skills necessary to navigate the complexities of the cybersecurity market and drive successful channel strategies.
Strengthening Proofpoint’s Position in APJ
Joe Sykora, Senior Vice President of Worldwide Channels and Partner Sales at Proofpoint, commented on the significance of Soon’s appointment. “As we have expanded in Asia Pacific and Japan, Proofpoint’s reputation as the undisputed leader in human-centric security has enabled us to attract great talent,” he said. Sykora believes that Soon’s strong experience and drive will be invaluable in delivering Proofpoint’s vision to key partners in the region. This alignment with growing demand for market-leading solutions positions Proofpoint favorably as it continues to expand its footprint in the APJ market.
Conclusion
Nelson Soon’s appointment as Vice President of Channels and Alliances for Asia Pacific and Japan marks a pivotal moment for Proofpoint as it seeks to enhance its channel operations and partner ecosystem in the region. With a focus on innovation, collaboration, and a human-centric approach to cybersecurity, Proofpoint is well-positioned to meet the challenges of the evolving cybersecurity landscape. As Soon steps into this crucial role, the company is poised for significant growth, further solidifying its reputation as a trusted partner in cybersecurity for organizations across the APJ region.