PROW Expands Its Cybersecurity Footprint Across Africa
In a significant move that underscores the growing importance of cybersecurity in today’s digital landscape, PROW, a leading provider of cutting-edge cybersecurity solutions based in Dubai, has announced its ambitious plans to expand its operations across Africa. This announcement was made during the 44th edition of the Gulf Information Technology Exhibition (GITEX) held at the Dubai World Trade Center, a premier platform for technology and innovation in the region.
A Strategic Expansion into Africa
PROW’s expansion into Africa comes at a time when the continent is poised to become one of the fastest-growing technology markets globally. With a projected cybersecurity market value exceeding $3.7 billion by 2025, Africa presents a wealth of opportunities for companies like PROW. The firm aims to tap into this burgeoning market by seeking strategic partners and collaborators across the continent, focusing on both public and private sector projects in cybersecurity, information security, and data management.
Roland Hashem, Managing Director at PROW, emphasized the significance of this expansion, stating, “Announcing our plans to collaborate with partners who can provide access to the high-growth African market is in line with our mission to deploy top-notch expertise and cutting-edge solutions in rapidly growing markets across the world.” This strategic approach not only aims to enhance PROW’s market share but also to contribute to the overall development of cybersecurity infrastructure in Africa.
The Launch of iGuard
In addition to its expansion plans, PROW unveiled its new managed security services arm, iGuard, during GITEX 2024. This initiative is part of PROW’s broader strategy to remain at the forefront of the technology and digital revolution. iGuard aims to provide a comprehensive suite of cybersecurity solutions, including consultancy, advisory services, design and deployment, systems implementation, and training.
Benita Cherfane, who will lead iGuard as Managing Partner, highlighted the importance of proactive cybersecurity measures. She stated, “As an extension of PROW’s cybersecurity apparatus, iGuard is dedicated to staying one step ahead by stopping attacks before they occur. Today’s organizations are faced with a highly noisy environment leading to large volumes of false positives, which can overwhelm security teams. This is where iGuard comes in, prioritizing quality over quantity by delivering precise, actionable alerts to keep organizations protected while eliminating noise.”
The Growing Demand for Cybersecurity Solutions
The demand for cybersecurity solutions has surged in recent months, driven by an increase in cyber threats and the growing recognition of the importance of data protection. As businesses across Africa and beyond continue to digitize their operations, the need for robust cybersecurity measures becomes more critical. PROW’s expansion into Africa is not just a business opportunity; it is a timely response to the pressing need for enhanced cybersecurity capabilities in the region.
With its established presence in the Middle East, GCC, and Southeast Asia, PROW is well-positioned to leverage its expertise and experience to address the unique challenges faced by African organizations. By forming strategic partnerships and collaborations, PROW aims to deliver tailored cybersecurity solutions that meet the specific needs of the African market.
Conclusion
PROW’s announcement of its expansion plans across Africa and the launch of iGuard marks a significant milestone in the company’s journey. As the cybersecurity landscape continues to evolve, PROW is committed to providing innovative solutions that empower organizations to protect their digital assets effectively. With a focus on collaboration and strategic partnerships, PROW is set to play a pivotal role in shaping the future of cybersecurity in Africa.
For more information about PROW and its services, visit PROW’s official website. Visitors to GITEX can also explore PROW’s offerings at Hall 24, Booth 35, where the team is eager to engage with potential partners and clients.
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