Cisco’s Innovations at GITEX GLOBAL 2024: Making AI Work for You
As the digital landscape continues to evolve, the demand for advanced technologies, particularly artificial intelligence (AI), is surging across the globe. At the forefront of this transformation is Cisco, which is set to showcase its latest innovations at GITEX GLOBAL 2024 in Dubai, UAE. Under the theme “Making AI Work for You,” Cisco aims to demonstrate how its AI-enriched solutions can empower organizations to navigate the complexities of the expanding AI landscape.
The Growing Demand for AI in the Middle East
The Middle East is experiencing a significant shift towards AI adoption, driven by strategic government initiatives aimed at fostering robust AI ecosystems. According to a recent report by PwC, the region is projected to generate economic gains of up to $320 billion by 2030 through AI integration. Notably, the report forecasts that AI could contribute as much as 14% to the UAE’s GDP by the same year. This burgeoning interest in AI is reflected in Cisco’s AI Readiness Index, which reveals that while 95% of organizations in the UAE have an AI strategy in place or under development, only 7% possess the infrastructure necessary to manage AI workloads effectively.
Cisco’s Commitment to AI Integration
Abdelilah Nejjari, Managing Director for the Gulf and Levant Region at Cisco, emphasized the importance of GITEX as a catalyst for innovation in the region. He stated, “Our participation this year highlights our commitment to advancing the deployment of AI technologies across industries.” Cisco is poised to support organizations in their AI integration journeys, offering solutions that deliver critical outcomes and unlock new business growth opportunities.
At GITEX, Cisco will present a comprehensive suite of solutions that focus on several key areas:
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Powering Hybrid Work: As remote and hybrid work models become the norm, Cisco’s solutions aim to enhance collaboration and productivity across teams.
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Cybersecurity Protection: With the rise of cyber threats, Cisco is committed to providing robust security measures to protect organizations’ digital assets.
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Enhancing Digital Experience: Cisco’s technologies are designed to improve user experiences, ensuring seamless interactions across digital platforms.
- Modernizing Infrastructure: Cisco will showcase innovations that help organizations modernize their IT infrastructure, making it more agile and responsive to changing business needs.
AI Empowerment Across Industries
Cisco’s booth at GITEX will feature demonstrations of AI-empowered solutions tailored for various sectors, including education, healthcare, financial services, retail, and manufacturing. These demonstrations will illustrate how organizations can harness the power of AI and data to drive efficiency and innovation.
In addition to its own innovations, Cisco will collaborate with several partners, including Intel, Emircom, AWS, Alpha Data, Red Sift, Zak Solutions, Softserve, Ekahau, and Connect Professional Services. This collaborative approach underscores Cisco’s commitment to fostering a vibrant ecosystem of technology partners dedicated to advancing AI solutions.
Splunk’s Role in Driving Innovation
Cisco’s presence at GITEX will also feature Splunk, a Cisco company, which will showcase its commitment to driving innovation in digital resilience, cybersecurity, and observability. Splunk’s solutions are designed to help organizations strengthen their security posture and enhance their ability to respond to digital threats.
Visitors can find Cisco at Hall 22 – Stand C20, while Splunk will be located in Hall 25 – Stand C10. Both booths will provide insights into how organizations can leverage AI and data analytics to build resilience and drive growth in an increasingly complex digital environment.
Conclusion
As organizations across the Middle East seek to integrate AI into their operations, Cisco stands ready to support them with cutting-edge solutions that deliver tangible results. GITEX GLOBAL 2024 serves as an important platform for Cisco to showcase its innovations and commitment to helping businesses navigate the AI landscape. With the potential for significant economic gains and transformative impacts on various industries, the future of AI in the region looks promising, and Cisco is poised to be a key player in this evolution.
For more information on Cisco’s offerings and to explore how AI can work for your organization, visit Cisco’s booth at GITEX and engage with their team of experts.