Axis Communications Expands Its Footprint in Saudi Arabia with New Office and Experience Center
On October 21, 2024, Axis Communications, a global leader in security and network surveillance technologies, marked a significant milestone in its journey by inaugurating a new office and the Axis Experience Center in Riyadh, Saudi Arabia. This strategic move not only solidifies Axis’s presence in the Kingdom but also underscores its commitment to innovation, collaboration, and the advancement of security solutions in the Middle East.
A Grand Opening Ceremony
The opening ceremony, held on October 16, was a star-studded affair attended by key figures from the Axis MEA team, including Peter Lindström, Executive VP of Sales & Marketing, and Verena Rathjen, Vice President EMEA. The event also welcomed Petra Menander, the Swedish Ambassador to Saudi Arabia, alongside various media representatives and industry stakeholders. The ceremony featured a traditional ribbon-cutting event and live demonstrations showcasing Axis’s cutting-edge technologies, providing a platform for networking among partners and customers.
In his address, Lindström emphasized the significance of the new center, stating, “The brand-new center in Riyadh not only signals our commitment to the region, but our commitment to bring the experience it offers to our valued customers and partners in Saudi Arabia.” He highlighted the center’s role in showcasing Axis solutions across key industries, reinforcing the company’s position as a leader in smart surveillance technology globally.
The Axis Experience Center: A Hub of Innovation
The Axis Experience Center in Riyadh is the second of its kind in the Middle East, following the successful establishment of a similar center in Dubai. Spanning 252 square meters, the state-of-the-art facility is strategically located on Al Urubah Road and serves as a collaborative hub for Axis customers, partners, and integrators. The center offers an immersive experience, allowing visitors to explore the latest innovations in areas such as smart cities, traffic management, cybersecurity, and total cost of ownership (TCO).
Visitors can engage in hands-on demonstrations of Axis’s network video, audio, and access control solutions, gaining insights into how these technologies can unlock new business value. The center also serves as a knowledge hub, providing expert insights into current trends in the physical security industry and future technological developments.
Verena Rathjen remarked, “The Axis Experience Center puts our technology at the fingertips of our customers and stakeholders, enabling a closer look and subsequent understanding of how we leverage that technology to deliver results.” This sentiment reflects Axis’s commitment to understanding customer needs and refining its offerings accordingly.
Exclusive Benefits for Axis Partners
Axis partners are set to enjoy exclusive benefits at the Experience Center, including the opportunity to host client events and provide hands-on demonstrations. The center also offers access to technology specialists for support and networking, as well as assistance in designing comprehensive security and surveillance solutions tailored to specific business needs. This collaborative approach aims to foster stronger relationships and enhance the overall customer experience.
Focus on Critical Infrastructure and Regional Investment
A key feature of the Axis Experience Center is its emphasis on innovation in critical infrastructure sectors, particularly in industries such as energy and oil & gas. These sectors are vital for the region’s economy, and Axis is committed to providing a wide-ranging portfolio of products and systems that enhance operational awareness and insights. By leveraging Axis’s solutions, infrastructure operators can improve productivity, enhance health and safety protocols, and bolster security against various threats.
The establishment of the Axis Experience Center represents a pivotal moment for the company in the Middle East, a region that is not only thriving but also strategically important for global industries. The hub enables Axis to forge new relationships and strengthen existing ones with local stakeholders, while also contributing to the socioeconomic growth of Saudi Arabia.
A Vision for the Future
Petra Menander, the Swedish Ambassador to Saudi Arabia, encapsulated the essence of this collaboration by stating, “Being one of Sweden’s most successful and impactful brands, Axis Communications embodies the qualities of respect, refinement, and reliability that Saudi Arabia and other nations in the region embody.” She emphasized the importance of multinational collaboration in building a safer, smarter, and more sustainable future, setting a new standard in the global security industry.
As Axis Communications continues to expand its presence in the Middle East, the new office and Experience Center in Riyadh stand as a testament to its dedication to innovation, partnership, and the pursuit of excellence in security solutions. This strategic investment not only enhances Axis’s capabilities but also positions the company as a key player in the region’s evolving security landscape.
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