Navigating Cyber Security: Insights from Ben Aung, Chief Risk Officer at Sage

In an era where digital transformation is paramount, small and medium-sized businesses (SMBs) are increasingly prioritizing cyber security and data protection. Recent research by Sage highlights that these concerns are at the forefront of SMBs’ strategies to enhance their digital agility. As the Chief Risk Officer at Sage, Ben Aung is at the helm of these discussions, advocating for a proactive approach to cyber security that not only protects businesses but also empowers them to thrive in a competitive landscape.

The Growing Importance of Cyber Security for SMBs

As SMBs adopt new technologies, including artificial intelligence, the complexity of cyber security challenges escalates. Despite their already stretched resources, these businesses recognize that neglecting cyber security can lead to significant vulnerabilities. Aung emphasizes that this presents a unique opportunity for channel companies to transform cyber security from a perceived burden into a competitive advantage. By promoting ‘security-first’ strategies, these companies can help SMBs not only improve their security posture but also gain confidence in their digital operations.

Building Trust Through Proactive Support

Cyber security can often feel overwhelming for SMBs, leading them to seek tech solutions and expert advice. This scenario creates a significant growth opportunity for technology providers and resellers. Aung advocates for channel companies to act as trusted advisors, guiding their customers through the complexities of cyber risks. By promoting solutions that are "safe by default" and advising on best practices, channel companies can shift the burden of security onto larger, well-resourced tech vendors. This not only mitigates risks but also fosters trust and strengthens relationships with clients.

Back to Basics: The Importance of Security Hygiene

Aung points out that many cyber incidents occur because fundamental security practices are overlooked. Simple yet crucial steps can significantly reduce risks, yet many SMBs struggle to implement them effectively. Channel companies can provide immense value by helping customers establish these basics. For instance, many SMBs lack the expertise to conduct thorough third-party assessments or select vendors that meet their security needs. By guiding customers through understanding their unique cyber security risks and recommending appropriate vendors, channel companies can help ensure that security is prioritized from the outset.

Leveraging Cloud Solutions for Enhanced Security

For many SMBs, managing cyber security can be a daunting task, especially when they lack the capacity to monitor security logs or respond to potential threats. Aung suggests that adopting a cloud-first strategy can be a game-changer. Modern cloud services offer economies of scale and enhanced security capabilities that are often unattainable for smaller businesses. By leveraging cloud solutions, customers can outsource many cyber security tasks, such as patching, security monitoring, and data backups. This shared security model allows SMBs to focus on their core operations while ensuring that their cyber security needs are met by reputable cloud providers.

Tailored Cyber Security Training

Another critical area where channel companies can add value is through cyber security training and awareness. Research indicates that this is a top consulting service SMBs seek from their technology providers. Aung highlights that channel companies are uniquely positioned to offer actionable guidance tailored to their customers’ specific needs. Training can encompass a wide range of topics, from technical training for IT administrators to general awareness for all employees on recognizing phishing attempts. By developing customized training materials that align with their customers’ organizational cultures, channel companies can empower SMBs to take ownership of their cyber security.

A Perennial Challenge: Demystifying Cyber Security

Despite the growing awareness of cyber security’s importance, many SMBs still face significant challenges in enhancing their digital agility while managing new risks. Aung notes that while these businesses understand the need for improved security measures, they often lack the time, expertise, and resources to implement them effectively. This is where channel companies can play a transformative role, shifting from mere tech resellers to trusted advisors. By demystifying cyber security and making it more accessible, they can guide their customers in taking practical steps to enhance their security posture.

Conclusion: Empowering SMBs in the Digital Economy

In conclusion, Ben Aung’s insights as Chief Risk Officer at Sage underscore the critical role that cyber security plays in the success of SMBs in today’s digital economy. By embracing a proactive approach, channel companies can help these businesses navigate the complexities of cyber security, transforming challenges into opportunities for growth. Through building trust, maintaining good security hygiene, leveraging cloud solutions, and providing tailored training, channel partners can empower SMBs to take ownership of their security, ultimately enhancing their resilience and fostering stronger, more reliable relationships. As the digital landscape continues to evolve, the collaboration between SMBs and their technology partners will be essential in ensuring a secure and prosperous future.