HUMAN Security: Pioneering the Future of Cybersecurity with $50 Million in Growth Capital
In an era where digital interactions are the backbone of commerce, communication, and connection, the need for robust cybersecurity measures has never been more critical. HUMAN Security, a leading cybersecurity company, has taken a significant step toward enhancing online safety by announcing a remarkable $50+ million in growth capital. This funding round, led by WestCap and supported by notable investors such as Goldman Sachs, ClearSky, NightDragon, and Vertex Ventures US, aims to bolster HUMAN’s mission of safeguarding the integrity of the digital world.
A Commitment to Authenticity and Security
Since its inception in 2012, HUMAN has dedicated itself to creating a unified Human Defense Platform that verifies over 20 trillion digital interactions weekly. This impressive capability empowers more than 500 global brands with unparalleled telemetry, allowing for rapid, real-time responses to even the most sophisticated cyber threats. The recent influx of capital will further accelerate the platform’s growth, incorporating advanced AI techniques to enhance its scale and efficacy. This includes improvements in digital account protections and the development of new media security solutions aimed at combating click fraud and ensuring advertising integrity for platforms, agencies, and brands.
Expanding Horizons: Public Sector Engagement
The latest funding round also marks a pivotal moment for HUMAN as it seeks to deepen its engagement with the public sector. With the rise of influence operations and cyber threats targeting government entities, HUMAN is poised to drive new use cases that enhance cybersecurity measures for these organizations. By unlocking the full potential of its unique products and insights, HUMAN aims to strengthen its capabilities across the entire customer journey, ensuring that every online interaction is authentic, secure, and human.
Leadership Changes: A New Vision
In January 2024, HUMAN made a strategic move to strengthen its leadership team by appointing Stu Solomon, the former President of Recorded Future, as CEO. Solomon’s extensive experience in the cybersecurity landscape is expected to expand product use cases and elevate the company’s commercial and marketing efforts. Under his guidance, HUMAN is set to enhance its position as a leader in the cybersecurity domain.
Strengthening Partnerships: A Focus on Media Security
Building on its history of leadership in media security, HUMAN has expanded its collaboration with LinkedIn to detect and filter invalid traffic across its network of publishers. This partnership underscores HUMAN’s commitment to protecting programmatic inventory from bots, fraud, malvertising, and ad quality violations. By ensuring a trusted buying experience, HUMAN helps brands safeguard their reputation and revenue.
Comprehensive Protection Across the Customer Journey
HUMAN’s Human Defense Platform addresses enterprise-wide pain points through a suite of product offerings designed to protect every aspect of the customer journey:
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Programmatic Inventory Protection: The platform safeguards against bots, fraud, malvertising, and ad quality violations, ensuring that brands can maintain their reputation and revenue.
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Account Security: HUMAN protects against account takeover, scraping, transaction abuse, fake interactions, and client-side supply chain attacks, fostering a trusted application environment for users.
- Credential Protection: The platform defends against automated credential stuffing and brute force attacks, remediating compromised accounts and preventing fraudsters from exploiting platforms and services.
To enhance its technology, HUMAN’s Satori Threat Intelligence and Research Team continuously drives product improvements by identifying new and emerging bot threats. This proactive approach enables HUMAN to orchestrate disruptions and takedowns across the cybersecurity and ad fraud landscape.
Key Quotes from Industry Leaders
The significance of HUMAN’s recent funding and its impact on the cybersecurity landscape has not gone unnoticed by industry leaders:
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Kevin Marcus, Partner, Co-COO, and Head of Strategic Operators at WestCap, stated, “HUMAN has proven their platform can defend against the most prolific threats on the internet today. HUMAN is uniquely positioned to protect the integrity of the digital world by bringing trust back into the equation in the fight against bots, fraud, and digital risks.”
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Stu Solomon, CEO of HUMAN, emphasized the company’s unique approach: “HUMAN stands at the forefront of cybersecurity, offering a unique approach to protecting the entire digital commerce ecosystem globally. With this growth investment, we will accelerate our leadership position by delivering one powerful platform that ensures every interaction, transaction, and connection is authentic, secure, and trustworthy.”
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Dave DeWalt, CEO and Founder of NightDragon, highlighted HUMAN’s essential role in maintaining the human touch in digital experiences: “HUMAN is tackling one of the internet’s most essential challenges today: maintaining the human touch in digital experiences, verifying impressions for fraud and digital risk while providing confidence for the business to transact and act upon those interactions in real-time.”
- Anthony Arnold, Managing Director at Goldman Sachs, noted the platform’s capabilities: “HUMAN’s platform and its intelligent technology help its clients protect against a wide range of sophisticated modern threats and empower them to make high-fidelity decisions.”
Conclusion: A Bright Future Ahead
As HUMAN Security embarks on this new chapter with significant growth capital and a strengthened leadership team, the company is well-positioned to continue its mission of protecting the digital world. By leveraging advanced technology and deepening its engagement across sectors, HUMAN is set to redefine the standards of cybersecurity, ensuring that every online interaction is not only secure but also authentically human. In a landscape fraught with digital risks, HUMAN stands as a beacon of trust and reliability, committed to safeguarding the integrity of our online experiences.